trust agents

What brands have succeeded in using social tools to increase their engagement with their fans? Enhance their brand affinity? Drive their bottom line?

These are all questions WE’RE going to explore today, together. That’s right, I’ll get us started, but then let’s use the comments section to build out both lists until we have a pretty extensive resource sports professionals can refer back to in the future.

So, how can social tools drive your sports marketing success? [click to continue…]

About Ryan Stephens

Ryan is an Associate Media Analyst at Sports Media Challenge where he helps champion social media strategies for sports, lifestyle and entertainment brands. In his spare time he serves as a social media consultant who is passionate about the power of web 2.0 and its ability to cultivate conversations, build relationships and spread of ideas. Feel free to leave your thoughts on his article in the comments section below, connect with him on his blog at Ryan Stephens Marketing or on Twitter @ryanstephens, and read the rest of his bio here.