Oscar Pistorious, a 2012 Olympian known as “Blade Runner” for his prosthetic limbs, is in danger of losing the sponsors that helped propel him to being the highest-paid Paralympic athlete in the world. Pistorious was charged with the murder of his girlfriend, who was shot in his home on Thursday after Pistorious mistook her as…
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Tag Archives | track & field
Oscar Pistorious In Danger of Losing $4.7 Million in Sponsorships
Written by Sean Larson in Sports Sponsorship
Turning Participants to Fans: Bridging the Gap Between Recreational and Pro Track & Field Athletes
Written by George M. Perry in Sports Sponsorship
When people think about low-paying (or non-paying) entry-level jobs, professional athletes usually don’t come to mind. Two blog posts by the Track and Field Athletes’ Association this year highlighted the shallow financial opportunities for elite track and field athletes; the necessity of combining multiple sponsorships, funding sources and day jobs for elite athletes; and the…