Things have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (”sellers”) have been forced by the competitive environment to take an honest look at their sales practices and offerings. In the end, I’m convinced we’ll all come out better for it. Properties will sell better, sponsors will have more positive outcomes, and sponsorship as a practice will have more successful case studies. Until then…
100. You sold exposure, your prospect wanted relevance
99. Your property wasn’t “green” enough
98. Your team fixed a race
97. You didn’t prospect for multi-nationals
96. Your title left and so went their business partners
95. It competed with yours and took your sponsors
94. The sponsor decided to create their own property
93. You bought a certified measurement
92. The sponsor did their own certified measurement
91. New legislation ate it
90. You focused on your assets
