top 100 sports sponsorships

sponsorThings have to get better than this year right? The best part about 2009 is that it has re-focused both buyers and sellers on what really matters in sponsorship. Marketers are creating leaner, more effective sponsorship portfolios and properties (“sellers”) have been forced by the competitive environment to take an honest look at their sales practices and offerings. In the end, I’m convinced we’ll all come out better for it. Properties will sell better, sponsors will have more positive outcomes, and sponsorship as a practice will have more successful case studies. Until then…

100. You sold exposure, your prospect wanted relevance

99. Your property wasn’t “green” enough

98. Your team fixed a race

97. You didn’t prospect for multi-nationals

96. Your title left and so went their business partners

95. It competed with yours and took your sponsors

94. The sponsor decided to create their own property

93. You bought a certified measurement

92. The sponsor did their own certified measurement

91. New legislation ate it

90. You focused on your assets [click to continue…]

About Kris Mathis

Kris Mathis is the Founder/CEO of SponsorPitch.com, a New York City-based sponsorship networking start-up. Kris started his career in sponsorship representing Fortune 500 clients at Edelman PR's sponsorship consulting division prior to jumping to a brand management position at Paris-based mobile gaming startup, Gameloft. In between, Kris attended graduate school in Nashville (Music City!), Tennessee. In his spare time, Kris enjoys eating, running, the beach, UFC and Bryant Park. Follow Kris on Twitter @Sponsorpitch!

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