A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience.
My answer was not textbook public relations.
(I will reveal the outlet and topic upon its publication).
The reasons that athletes and coaches endorse products and services are as varied as the people themselves. Some do it because they patronize and truly believe in said organizations. Others pitch products because it fattens their bank accounts; some make themselves available for endorsements to keep their face in front of possible post-sports employers.
