One of the biggest problems I faced when working with corporate clients in media was convincing them of the importance of using only quality photographs to help convey their brand correctly.
I can never understand why businesses and sports persons will spend thousands on ‘flash websites’ but never invest a few hundred dollars in a quality media portfolio that can be used time and time again. Professional athletes often use amateur photos in social media. This is also the case for those who are not yet earning money in their sport but seeking to become professional.
So this article is for all of you sports execs or athletes who need to upgrade! Your brand and business have to be in alignment and this includes everything in your media portfolio, in particular social media photographs which are becoming more and more important also. Everything should be considered part of your overall brand alignment even if you don’t consider your social media accounts to be as ‘official’ as your website. [click to continue…]
About Claire Kelly
Claire Kelly is a freelance writer, communications consultant and Australian beach volleyball player based on the Gold Coast, Australia. Experienced in social media marketing, conducting interviews, ghostwriting, editing, generating publicity and photography, Claire is passionate about about helping athletes and businesses grow through the power of the media and the internet. Follow Claire on Twitter @clairelkelly
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