The latest sports partnership deal might be a surprise to some, but to those following the power of social media in the sports world, it’s just another step toward innovating the way companies and brands promote through Twitter. ESPN and Twitter recently agreed to a sports partnership, where the Worldwide Leader will stream instant replays…
Tag Archives | Sports Partnership
Cause Marketing in Sports
The latest cause marketing deal in sports was announced in Kansas City on Tuesday last week. Soccer club Sporting KC (formerly the Kansas City Wizards), which plays in Major League Soccer, did an historic and innovative deal with the Lance Armstrong Foundation. The club has handed over naming rights of its new $200 million stadium…