sports charity

(This is a guest article by Cord Pereira)

“On behalf of the Atlanta Hawks, I’d like to thank our ownership group for recognizing that for every dollar we give away, we get three in return!”‘

These were the honest words of an Atlanta Hawks spokesperson during an acceptance speech when the organization received the “Pro Team Community Award” from the World Sports Humanitarian Hall of Fame, back in the mid 90′s. The Hawks, like all pro teams, work closely with their community charities in a multitude of ways. After all, professional sports franchises are really quasi-public utilities that are emotionally owned by their communities, and therefore an organic platform to all kinds of community programs.

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About Lewis Howes

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IFRC So many conversations of the last year, and certainly beyond, have focused on huge dollar figures that go along with professional sports and their high-paid, spoiled athletes.

During this past week, players from across the professional sports spectrum who are often portrayed as being little more than indulgent have shown quite the opposite personas. They have let their checkbooks act as their PR agents but most importantly, have proven that humanity comes first. The devastation of the 7.0 Earthquake that hit Haiti on January 12 was on the world’s minds and many who could afford to help, have done so.

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About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

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