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Why Change is Necessary in Sports and Social Media

The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without…

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How Exclusivity Can Be Big for Athletes in Social Media (Part 2)

A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…

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