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Monetize Social Media In Sports – Carson McKee Interview

It’s no secret that professional sports teams are finding tremendous value in engaging in social media these days. It provides them with an additional touch point to connect with their fans and drive traffic to their website. ¬†However, many sports teams are finding it challenging to monetize social media because of the fine balance between…

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Social Media as Sponsorship Street Cred

Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it). How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your…

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