By now it’s pretty clear; the Latino market does make a difference for several industries in the USA. Every year different studies and reports show the increase, Latinos have the means to consume now. These are not just Latin-American immigrants any more, we’re talking about their children and grand children; third or even fourth generations. …
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Tag Archives | soccer in the united states
Why the MLS Should Start Signing Young Mexican Soccer Players
Written by Juan Cardenas in Sports Business
Tennis, Soccer take Different Paths to Positive Press
Written by Gail Sideman in Sports Marketing
Last week former tennis star and current broadcast analyst, John McEnroe, was right when he said that the three-day, 11-hour record-blasting Wimbledon match between John Isner of the United States and Nicolas Mahut of France was “the greatest advertisement for our sport.”
Change channels to World Cup soccer where referees became the story. Players, coaches and analysts seemed to question calls at every turn. Fans, particularly in the United States where soccer popularity remains infantile, have been outraged.