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LeBron’s Exulted Brand Takes Detour

I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.

I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on ESPN, his story became a good PR/bad PR story.

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Professional Sports Age Requirements

Should athlete talent dribble through a season of aging before being presented to the pro sports world? Is college a necessary bridge between high school and pro sports? Let’s think about it for a moment. What would the basketball world look like without LeBron James, Dwight Howard, and Kobe Bryant; all of which jumped directly…

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