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3 Super Bowl Marketing Wins for Athletes

The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…

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Crossing the Baseline: Social Media Changing Tennis

(This is a guest article by Aaress Lawless) The legacy of the sport of tennis lies steeped in tradition. From the pristine lawns of Wimbledon to the earth of Roland Garros, tennis’ past has governed the game of the present. Change is slow, the old ways are revered, and unlike other sports, tennis has evolved…

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Athletes Step Up to Help Haiti Earthquake Victims

So many conversations of the last year, and certainly beyond, have focused on huge dollar figures that go along with professional sports and their high-paid, spoiled athletes. During this past week, players from across the professional sports spectrum who are often portrayed as being little more than indulgent have shown quite the opposite personas. They…

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Serena Steals the Spotlight for All the Wrong Reasons

Will public relations help dig professional tennis star out of controversy? Two weeks later, and people are still talking about the Serena Slam on a U.S. Open linesperson. I spoke to a friend today who just got off the tennis court and described a controversial call. She said not to worry – that she didn’t…

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