Sky Sports has stepped up their social media game through a partnership with Twitter. As we have seen, Twitter has been running wild with the idea of creating a social TV world. In what is dubbed as “Twitter Amplify”, a few of the social site’s media partners include MLB.com, the PGA Tour, and recently the…
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Tag Archives | Second screen

New Technology: What Second Screen Viewing Means for Sports Business
People are dependent on new technology like smartphones and tablets in everyday life; it’s no secret that this attachment bleeds into watching television. Smart devices make it easy to add a second screen to whatever you are watching, allowing you to keep up with everything being talked about with regard to the event. This is especially…

Top Sports Executives Meet To Discuss Second Screen Trends
Sports fans are a demanding bunch. They want stadium Wi-Fi, more pixels, and on-the-go content. Not only that, but fans are demanding content on multiple screens at one time. While watching the game on TV, people are turning to their tablets, phones, and computer screens to track fantasy stats, watch replays, and converse on social…