We’re terrified of cold calls. Can we admit that?
There’s nothing that strikes fear in the hearts of men and women quite like the icy grip of the COLD CALL. Even the name sounds like a bad B-movie: “You never know who’s on the end… of a COLD CALL!” (Cue terrifying shriek, bad music) “Rated “R” for Run Toward Another Job Right Away.”
The reason we hate them so much is because we know how we feel when we RECEIVE them!
Think about your feelings when someone calls or visits you out of the blue looking for you to buy something. You’re thinking about all the negative words that people use to describe salespeople, and don’t want to be thrown into that same category. Right?
So here’s the secret… [click to continue…]
About Bill Guertin
Bill Guertin is CEO (Chief Enthusiasm Officer) of The 800-Pound Gorilla, a dynamic sales training and consulting company whose list of blue-chip clients includes the ticket sales departments of dozens of teams from the NBA, NFL, NHL, Major League Baseball, and Major League Soccer. He is the author of the Gold Medal-award-winning book Reality Sells, and The 800-Pound Gorilla of Sales: How to Dominate Your Market. Subscribe to his Sports Ticket Sales Newsletter at www.The800PoundGorilla.com, or follow Bill on Twitter at www.twitter.com/800poundgorilla.
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