The explosion of social media has expanded our sphere of influence and connections to the farthest parts of the world. We’re able to do business with anyone in any country with the click of a button and a twist of the mouse. PayPal has made it possible to receive payment and pay our vendors within minutes.
Social media has allowed me to do business with pro athletes I would never have crossed paths with in a million years. Through LinkedIn and Facebook, I’ve been able to build rapport and long-lasting business relationships with my target market. Many are now clients and friends. But, how do you cross the border from a first contact via social media into relationship building and marketing? After all, it takes more than just a few emails to garner the ‘know, like, and trust’ dynamic that brings business your way.
Here are five easy steps that will move you beyond making that initial contact and into a solid relationship with your potential clients: [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
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Pro football offensive line players know which opposing team defensive guard will clobber them with a vengeance on every play. They know the dirty players with intentions of delivering late hits or even career-ending blows.
Pro players also know who their ‘go-to’ people are – the ones who have their back. The teammate who will defend them with everything they’ve got. The coach who guides, instructs, and corrects. The family member who is at every game, cheering them on.
Entrepreneurs, much like pro players, know who their “go-to” people are; the friends who will give us a verbal shot-in-the arm. We gravitate to people who share our extreme need for continual motivation. It’s important to know who to call for guidance, instruction, and correction along our path to success.
What’s even more important is who we DON’T call in times of discouragement, distress, or failure.
We’re all familiar with the famous question in the Ghostbusters movie…”Who Ya Gonna Call?” I propose to ask the question differently…Who Ya NOT Gonna Call? [click to continue…]
Michelle Hill, the Strong Copy Quarterback for Winning Proof, is a sports and fitness copywriter. My mission is to help pro athletes, coaches, and sports agents increase their success score in their entrepreneurial endeavors with my writing expertise and creative turn of mind.I write website content, client letters, media pitch letters, sponsorship proposals, and brochures for sports-related companies. www.winningproof.com
Web | Twitter | Facebook | LinkedIn | More Posts (64)
Fact: blue chip brands receive thousands of sponsorship proposals every year. Estimate: there are some 300,000 properties seeking sponsorship (depending on the way you define it).
How do you break through the relentless clutter to get the ear and sincere consideration of a sponsorship decision maker? A well researched and tailored proposal may increase your chances, but these days there are a lot of other properties spending a lot of time doing the exact same thing on the sponsor you’re targeting.
Fact is, when you’re submitting a proposal to a blue chip brand that gets flooded by proposals (especially when you’re submitting through a proposal management system), it’s a stretch to think that every proposal will get an in depth review on the merit of its own ideas. Actually some systems rate your proposal against a scorecard for the sponsor so that they don’t even have to read the proposal or see your “vision,” only the nuts and bolts. This may be deflating considering many properties spend 1-2+ hours on each tailored proposal. Keep reading to find out how you may be able to make it out of the pile.
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Kris Mathis is the Founder/CEO of SponsorPitch.com, a New York City-based sponsorship networking start-up. Kris started his career in sponsorship representing Fortune 500 clients at Edelman PR's sponsorship consulting division prior to jumping to a brand management position at Paris-based mobile gaming startup, Gameloft. In between, Kris attended graduate school in Nashville (Music City!), Tennessee. In his spare time, Kris enjoys eating, running, the beach, UFC and Bryant Park. Follow Kris on Twitter @Sponsorpitch!
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