PR Case Study

serk1 Just when you thought you could put the finishing touches on your year-end list of best/worst stories, University of Florida football coach, Urban Meyer, added yet another chapter to 2009’s book of sports public relations case studies.

On Saturday, all modes of media went into overdrive when the 45-year-old two-time national champion coach announced he would step down after the Gators met the Cincinnati Bearcats in the Allstate Sugar Bowl, January 1, in New Orleans. He cited health challenges and priority of family over football in his decision.

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About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

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tiger 01 Have you read and heard more than your share about Tiger Woods’ unfortunate meeting with a fire hydrant and a tree last Friday morning?

I think I have. But one last thing…and only because it’s the main, if not the biggest sports PR story this year, and is already leading Jay Leno’s monologue.

The quickie recap: World-famous professional golfer, Tiger Woods, decides to take a joy ride in his Cadillac Escalade at 2:30 Friday morning and upon leaving his driveway, tips a fire hydrant and makes contact with a neighbor’s tree. Upon hearing the ruckus, Woods’ wife Elin rushes out of the house and reportedly helps her husband. A neighbor calls 911 and tells the dispatcher that the victim is lying on the ground.

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