Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life. News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology. To get a full dose of…
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The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy “CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies…
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Top Chinese Athletic Brand Signs NBA’s Evan Turner
For years, we’ve been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven’t talked as much about Chinese shoe companies getting into this country.
That’s about to change. CNBC has exclusively learned that Li-Ning, China’s top athletic brand, has signed Evan Turner, the No. 2 pick in this year’s NBA Draft to a multi-year deal that will make him the face of the brand.