Nike Ad

The Overtime Post

by |October 31st, 2010

Recently, when we talked to you how we can improve Sports Networker, a lot of you gave us (essentially) one word: more!

Now, we have been bringing you posts Monday through Friday, give or take a sick day ever since our inception. This is about to change.

Welcome to The Overtime Post, where each weekend I will give you a casual highlight of our week’s posts, along with some of the hottest news in social media and sports business. The posts will be more light-hearted and relaxed, since most of us have traded in our weekday suits for football jerseys and foam fingers anyway.

Think of it as a weekly Sportscenter – something you can read between downs or during timeouts. I know a lot of you have a lot of trick-or-treating to do, so without further ado, this week’s posts:

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About Sam Chan

Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.

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The Nike ad. Just say those three words this week to a sports fan and it’s pretty much understood they’re talking about the Tiger Woods ad for the shoe and apparel company that debuted on SportsCenter and GolfChannel.

The social mediasphere immediately began to weigh in on its value or misplacement. By Thursday, I believe that at least 50% of my Twitter stream, sports and non-sports people alike mentioned something about the ad. That’s a boatload of tweets on one subject, and something I don’t think I’ve ever seen.

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About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

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