ncaa tournament

In reading Gail Sideman’s recent article about March Madness being the NCAA‘s best PR campagin, I began to think of the other PR benefits provided by this tournament. I grew accustomed to watching the Iowa Hawkeyes. Guys like Ricky Davis, Acie Earl, Reggie Evans, Russ Millard and BJ Armstrong (who I met again as he represented Derrick Rose and accompanied him to throw out the first pitch at a White Sox game the next day after being selected #1). Later I began playing football for the Panthers of Northern Iowa, it was guys like Matt Schniederman, Ben Jacobsen (the player) and returning alum coach Greg McDermott that brought the rise of Panther basketball. Ben Jacobsen brought it again to new heights.

[click to continue…]

About Tyler Johnson

Tyler Johnson is an innovative thinker inspired by the likes of Bill Veeck, Jon Spoelstra, Pat Williams & Brooks Boyer. Currently working for Kroenke Sports & Entertainment as a Group Sales Account Executive for the Denver Nuggets. Prior he worked as the New Business Development Executive with the Chicago White Sox. Tyler has also worked directly with the inventor and creator of Arena football and also for Mike Ditka’s former Chicago AFL franchise. As a former collegiate athlete and business sensed individual Tyler ventured to combine his passions to get into the business side of sports.

Twitter | More Posts (16)

{ 2 comments }

NCAA 01 I’m banging my hands against my head as one of my favorite NCAA basketball teams turns the ball over …again.

The Big Dance, March Madness, the NCAA Tournament … it’s begun in a big way!

There’s not a neater publicity package that exists than the NCAA Division I Men’s Basketball Tournament. CBS Sports, the event’s current television partner, revs up its coverage with an exclusive unveiling of 65 teams and follows it with three weekends of some of the best the sport has to offer.

The Dan Patrick Show conducted a poll and more than half who responded said that they’d rather attend an NCAA Basketball Tournament than a Super Bowl. A couple of callers said they’d attend just the first weekend of the hoops if given the chance between it and the Super Bowl or World Series.

[click to continue…]

About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

Web | More Posts (39)

{ 1 comment }