It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports markets have taken their exposure to the next level through Twitter, while teams in smaller markets are using this tool to propel themselves into the social media spotlight.
1. Los Angeles Lakers (NBA) 1,520,444 followers @Lakers
The Lakers know how to win basketball games— they’re in pursuit of back-to- back NBA championships. L.A. also knows how to take advantage of Twitter. It’s no surprise that the Lakers have such a massive following being one of the most popular NBA teams in one of the most populated cities in the world. They’ve maintained their followers by keeping fans entertained with postgame quotes from players and coaches. They also sustain followers through a constant flow of stories that will undoubtedly build an even larger following of Lakers fans on the Web.
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