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The Top News In #Sportsbiz – 11.18.13 – 11.25.13

This week’s top news in the #SportsBiz includes a major sponsorship extension between Adidas and FIFA that not only benefits the business of soccer, but also developing soccer countries around the world.  Other news includes ESPN rebranding its mobile app, the Aereo dispute, funding of the Vikings new stadium and a list of the top…

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Why Every Sports Team Needs a Mobile App Today

It’s no secret that mobile is taking over. My only question is why are sports teams and leagues waiting around in order to miss the boat?  Some sports teams are starting to use mobile marketing and are getting great results, but a lot of teams just don’t understand the value… yet. This video is a…

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Using Mobile Apps in Sports Marketing

The future of sports marketing has already hit the American consumer where they live the most…on their mobile phones. The tech savvy sports marketer knows that not everyone is at home sitting in front of their TVs watching the game, or online checking the scores and buying the gear. A lot of people are too…

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5 Ways the National Football League Can Use Geolocation Apps

Geolocation apps are the latest craze in social media in the sports industry. Just last month, the National Hockey League launched its own official Foursquare branding page. Just this week, the Wall Street Journal reported that the National Basketball Association is developing its own geolocation application for the iPhone and Android smartphones. “Turnstile,” the NBA’s application, will allow fans to check in at NBA arenas and while watching NBA games on television this season. It is expected to be released later this month.

While the NHL and NBA have embraced geolocation applications like Foursquare and Gowalla, the National Football League and its teams have yet to join the geolocation frenzy. Indeed, the Washington Redskins are the only NFL team with an official Foursquare page and badge.

Here are five tips that NFL teams can use as they embrace the mobile geolocation frenzy currently sweeping the sports industry.

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