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Tag Archives | Matthew Higgins

Top Sports Social Media Professionals of 2010

The year has flown by and it’s been a great one for sports and social media. In the last year, we’ve seen almost every professional sports team start to create a social media strategy, and none of it would have been possible without the many creative people at work in the sports industry. As a…

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Matthew Higgins On The New York Jets, Social Media and Sports Business

Gary Vaynerchuk and his team at VaynerMedia help manage the social media efforts of the New York Jets, where Matt is the Executive Vice President.

Matt goes into detail about a number of things the Jets are doing in regards to maximizing social media as an organization, but also how they are integrating it with the players as well. He talks about measuring social media ROI, how to get a job and work in sports, and a number of other nuggets you will want to know about. Make sure to watch this interview below, and follow him on Twitter @MHigginsJets.

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