Just in time for the New Year, Under Armour acquired MapMyFitness, the fitness technology company fueling one of the world’s largest digital fitness communities. It’s quite fitting that the leader of innovation in sports performance would expand its reach into the digital fitness world, making it easier for athletes everywhere to achieve their fitness goals….
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Under Armour Chases Nike With MapMyFitness Buyout
Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company. Part of the intrigue behind the move is…