Jason Peck recently asked 16 sports industry thought leaders (a few of us who write here among them) to share their thoughts and predictions for sports and social media in 2010. The result was an awesome ebook full of some solid insights.
In this post I’d like to build off the foundation Jason (and the others) created and identify the top 10 trends to anticipate in 2010. My methodology was relatively simple. I read through the ebook a couple of times and took diligent notes on the reoccurring themes that emerged among the contributors’ predictions.
Here are the results:
1.) Transition to Social from Traditional – This is trend is happening everywhere, not just in sports. We’ll continue to see companies pull dollars out of traditional media and invest in growing their communities, engaging their fans, and providing unique experiences. This was never more evident than when Pepsi announced they were launching the Pepsi Refresh Project instead of buying Super Bowl spots this year.
Ryan is an Associate Media Analyst at Sports Media Challenge where he helps champion social media strategies for sports, lifestyle and entertainment brands. In his spare time he serves as a social media consultant who is passionate about the power of web 2.0 and its ability to cultivate conversations, build relationships and spread of ideas. Feel free to leave your thoughts on his article in the comments section below, connect with him on his blog at Ryan Stephens Marketing or on Twitter @ryanstephens, and read the rest of his bio here.
Jason Peck is one of the O.G. bloggers who covered sports and social media. Anything athletes, teams, sports professionals and other sports organizations were doing online, Jason was covering. He is someone who inspired me to share my own thoughts about a growing passion of mine over the last year. And a few of his articles gave me the moxie and drive to create SportsNetworker, which leads you here today as a part of this growing sports community.
Even though Jason didn’t come hear me speak about LinkedIn viral marketing at blogworld (I won’t hold it against him, lol) I thought it would be a great opportunity to show my appreciation for his pioneering efforts in this space with a video interview. Watch below to hear why Jason started blogging on sports and social media, what it has done for his personal brand, and where the industry is headed in the future. Make sure to check him out on Twitter as well, as he constantly shares killer content.
Sports marketing thought leader, Jason Peck, said something two weeks ago that really resonated with me. After hearing a company say they controlled their brand in social media he said this, “The words influence, facilitate and protect your brand should replace control.”
Frankly, I couldn’t agree more…
… Provided it’s your fans who pay money to come see your games/events and who are already having the conversations you’re trying to control, and will have them regardless. Seriously, get over it. Better yet embrace it!
Ryan is an Associate Media Analyst at Sports Media Challenge where he helps champion social media strategies for sports, lifestyle and entertainment brands. In his spare time he serves as a social media consultant who is passionate about the power of web 2.0 and its ability to cultivate conversations, build relationships and spread of ideas. Feel free to leave your thoughts on his article in the comments section below, connect with him on his blog at Ryan Stephens Marketing or on Twitter @ryanstephens, and read the rest of his bio here.
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Jason Peck recently asked 16 sports industry thought leaders (a few of us who write here among them) to share their thoughts and predictions for sports and social media in 2010. The result was an awesome ebook full of some solid insights.
Sports marketing thought leader, 
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