Jason Peck recently asked 16 sports industry thought leaders (a few of us who write here among them) to share their thoughts and predictions for sports and social media in 2010. The result was an awesome ebook full of some solid insights.

In this post I’d like to build off the foundation Jason (and the others) created and identify the top 10 trends to anticipate in 2010. My methodology was relatively simple. I read through the ebook a couple of times and took diligent notes on the reoccurring themes that emerged among the contributors’ predictions.

Here are the results:

1.) Transition to Social from Traditional – This is trend is happening everywhere, not just in sports. We’ll continue to see companies pull dollars out of traditional media and invest in growing their communities, engaging their fans, and providing unique experiences. This was never more evident than when Pepsi announced they were launching the Pepsi Refresh Project instead of buying Super Bowl spots this year.