There are some amazing individuals out there who really get it when it comes to sports and social media.  Amy Martin, AJ Vaynerchuk, Gary Vaynerchuk and others really know the hottest trends when it comes to helping not only pro sports teams but also some of the top pro athletes become even bigger by using social media ninja marketing tactics.

I was fortunate enough to sit down with Aj Vaynerchuck, co-founder of VaynerMedia at their headquarters in NYC last month, and was really impressed with what they are currently doing with All-Pro safety Kerry Rhodes, the New York Jets, and some of the other sports industry clients they were working with.  Check out what AJ has to say about how to brand athletes online in the video below, and feel free to share your thoughts on how pro athletes should be using social media in the comments section.

photo credit VaynerMedia