FIFA 2010 World Cup

Haiti In Rubble: Marketers, Aid Groups Rush To Help

By Karl Greenbery

Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic.
The General Motors Foundation has donated $100,000 to the American Red Cross relief fund to help Haiti. GM also has provided a direct web-link that its employees can use to contribute personally to the Red Cross disaster fund. The company says its 10-year-old GM Global Aid has facilitated over $15 million in donations for disaster relief worldwide.
Wireless customers of AT&T can send $10 donations to the Red Cross International Relief Fund from their mobile devices by typing the word HAITI and sending it to 90999. AT&T says all money donated will be passed on to the Red Cross.
ConAgra has donated $100,000 to the ARC. The gift is in addition to ConAgra’s membership in the ARC’s Annual Disaster Giving Program, a commitment of $1 million over five years, per the ARC.
TD Bank is donating $100,000 to the Red Cross to support the earthquake-relief efforts. Kraft has given $25,000 to the ARC.

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

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Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach

By Joe Mandese

The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever.
Philadelphia-based Comcast will control a 51% stake to former NBCU parent GE’s 49%.
Under the terms of the transaction, GE will contribute to the joint venture NBCU’s businesses valued at $30 billion, including its cable networks, filmed entertainment, televised entertainment, theme parks, and unconsolidated investments, subject to $9.1 billion in debt to third party lenders.
Comcast will contribute its cable networks including E!, Versus and the Golf Channel, its ten regional sports networks, and certain digital media properties, collectively valued at $7.25 billion, and make a payment to GE of approximately $6.5 billion of cash subject to certain adjustments based on various events between signing and closing.