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Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’

Written by in Sports Marketing

I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he…

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