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LeBron’s Exulted Brand Takes Detour

I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.

I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on ESPN, his story became a good PR/bad PR story.

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