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Orlando City Soccer Club Will Move To MLS

Written by in Sports Business

Coming fresh off the news that David Beckham (and perhaps Lebron James) are looking to bring an MLS team to Miami, Orlando City Soccer Club has been awarded the expansion status. This isn’t to say Beckham and company won’t be granted a team in Miami, it just means they will have an in-state rival waiting…

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David Beckham Eyes Miami For MLS Franchise

Written by in Sports Business

It wasn’t long ago that we saw David Beckham hanging up his cleats and calling it a career; December to be exact.  Just a few months have passed and Beckham is already looking to step back into soccer. But this time he will be wearing a suit and tie. As Major League Soccer looks to…

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How to Choose the Right Athlete to Endorse Your Brand

Written by in Sports Sponsorship

A savvy athlete can today command huge endorsement and sponsorship deals. A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50…

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