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FIFA Renews Major World Cup Sponsors

Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…

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The Top News In #Sportsbiz – 11.11.13 – 11.18.13

This week in the #SportsBiz, top news includes the upcoming Winter Olympics in Sochi.  Other top stories include the WNBA seeing better ratings than the MLS, McDonalds rolling out NFL Rush Zone Happy Meals and a large amount of money riding on Mexico’s playoff against New Zealand.  Stay trendy with some of the top stories…

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The Top News In #Sportsbiz – 10.07.13 – 10.14.13

This week in #SportsBiz sees Coca Cola marketing culture to local FIFA fans.  Also, FIFA is getting a huge amount of requests for World Cup tickets, Fox unveils new technology for the MLB Postseason, the Red Bull World Series will be televised this year, and TV goes social with Comcast.  Be sure to stay in…

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Sports Business Weekly Buzz

The Elliptical For The Rich, Tai Chi For The Poor

* Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler.

* Of all the fitness machines, the elliptical motion trainer has the highest percentage of participants whose annual household income exceeds $100,000 a year. Forty percent of those who use the elliptical make over $100,000.

Internal Watchdog Criticizes ESPN for Ethical Missteps on LeBron James Coverage

* ESPN’s internal journalism watchdog sharply criticized the cable-sports network for what he said were ethical missteps in its recent broadcast of a TV program devoted to basketball star LeBron James.

* The Walt Disney Co. network two weeks ago aired a one-hour special about James, who used the program to announce that he signed with a new team, the Miami Heat. In an unusual arrangement, James’s sports-marketing company suggested the program to ESPN and brokered an arrangement whereby the show’s advertisers donated money to the Boys & Girls Clubs of America, a charity James supports.

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The World Cup Brings Big Opportunities For Brands

The World Cup is the world’s biggest sporting event, and I can hardly wait. There is something special about this tournament. It attracts a wide audience of people from different cultures and very few other sporting events can evoke such emotion and passion from across the globe. This World Cup is also the first in…

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