NBA All-Star Chris Bosh of the Miami Heat recently made headlines being quoted for saying that loyalty has no place in free agency. Bosh mentions that at a store, you’d go to a store that has the cheaper price for your item, so how is basketball any different? You go where it makes sense for you.
I admit I was a bit shocked by Bosh’s comments because I am a fan of Chris Bosh and I respect everything he does on and off the court. While his new teammate LeBron James was busy rubbing it in Cleveland’s face, Bosh chose the high road and thanked all his Toronto fans for his time there. However, in this case – I have to disagree with Bosh. Just because sports are a business does not mean loyalty should be “an added bonus” as he puts it. [click to continue…]
Sam is the community manager of Sports Networker and the Sports Executive Association. He is passionate in all things sports, mobile, and social media. His dream is for the Vancouver Canucks to win a Stanley Cup in his lifetime, although so far, its looking kind of bleak. In the past, he worked with BlackBerry and helped relaunch their Business-to-Business network. With his experience there, he can probably help you change your ringtone, maybe. When he finds time (never), he also writes infrequently at his personal blog. If you would like to talk sports, write a guest post for us, or argue about why iPhone > BlackBerry, you can find him on Twitter, Facebook or email.
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I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.
I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on
ESPN, his story became a good PR/bad PR story.
The fact is that his brand took flight the day he was proclaimed “King James.” With no NBA championship rings on his finger, that name has taken a hit in recent days. If my Twitter followers are any indication, his brand is a punch line right now. (I have to thank the tweeps for keeping me laughing with one-liners that highlights this and their own fake announcements.) [click to continue…]
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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Over the past year, Twitter has shown us its incredible power when it comes to talking about and sharing “breaking news” and current events (not just in sports). For example, last year’s Iranian presidential elections completely dominated Twitter for a number of weeks, and became the medium for finding out what was happening in the Middle East. Other major news events, like the Hudson River plane crash and Michael Jackson’s death, have proven the same.
July 1 marked the start of one of the biggest summers in the history of the National Basketball Association. A number of the league’s premier players, including LeBron James, Chris Bosh, and Dwayne Wade, became free agents. 2010 NBA free agency has been quite an experience, and Twitter has truly given fans an insight into free agency unlike we’ve ever had before. Like the events mentioned previously, Twitter has completely altered who controls the messaging and the way we gather information. [click to continue…]
Sam is a Creative Strategist for VaynerMedia, a social media agency based in New York City. Sam previously worked as an Account Executive for the New York Jets as well as the New Jersey Nets and spent time working with former NBA player Jalen Rose as well as NFL safety Kerry Rhodes. He now focuses on creative strategy across VaynerMedia's portfolio. You can follow Sam at http://twitter.com/gosam & visit VaynerMedia at http://www.vaynermedia.com.
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Social media has opened up the doors for fans to have a voice like never before, this is something which in my experience scares some teams but also offers great opportunity.
The upcoming free agency, or Decision 2010 as the NBA have branded it, has lead to many fan led campaigns telling stars like LeBron James why they should come to their team, this summer could change the face of the NBA for years to come.
But, there’s a fan led campaign kicking off over here which could change basketball across Britain forever; Back British Basketball was started by basketball fanatic and Editor of Hoopfix.com, Sam Neter.
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Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14
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The Twitter infatuation has quickly spread to the world of professional sports, and the number of athletes using the service is growing daily. Through tweeting, athletes can connect and engage fans, build up their personal brand, grow and nurture their fan base, and even ask for help! Fans who grew up idolizing their favorite stars now have a chance to interact with them, and offer them advice and support. I complied a list of the top 10 NBA ballers (in no particular order) you should all be following on Twitter, because they are what makes the NBA “Where Twitter Happens.”
1) Shaquille O’Neal – @THE_REAL_SHAQ 
Shaq (A.K.A Shaqtus, The Diesel, The Big Aristotle…) is one of the NBA’s most popular all time players. Following 585 accounts, his 2,911,684 followers make him the most popular baller on Twitter. Though he doesn’t tweet every day, he is known to interact with his followers, and even uses the live broadcasting service Ustream. After all, how can you not follow someone with a bio that reads “Very quotatious. I perform random acts of Shaqness“. [click to continue…]
Reuven is a fourth year student at Marquette University, earning degrees in Marketing and Entrepreneurship. He hopes to create sports marketing initiatives that drive value while focusing on charitable causes. Reuven lived in three countries and visited 13 total. He prides himself on being fluent in Hebrew, Russian, and English. People and idea lover. Connect with Reuven on Twitter @ReuvenFridmar
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NBA All-Star Chris Bosh of the Miami Heat recently made headlines being quoted for saying that loyalty has no place in free agency. Bosh mentions that at a store, you’d go to a store that has the cheaper price for your item, so how is basketball any different? You go where it makes sense for you.
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