The NHL has hit pay-dirt in its new broadcasting rights deal. Rogers Communications and the National Hockey League have come to terms on a 12 year, $5.2 billion contract. Rogers Communications is Canada’s dynamic communications and media company. In a move to strengthen its sports presence, Rogers has recently purchased a 75% stake in professional sports…
Tag Archives | canada
National Brands Investing In Local Sponsorship in Canada
Large national brands are investing more finances in local Canadian sponsorship every day. Brands such as Tim Hortons, BMO and Old Dutch understand that reaching out to the community really does pay dividends when it comes to their reputation and it only makes sense from a business standpoint to give back to those who purchase…
Hockey Nets Food Across Canada
Communication student Richard Loat has decided to embark on a journey across Canada to play ball hockey while raising money for local food banks along the way. The event, dubbed Five Hole for Food in honor of the most glorious way to score a goal in hockey, is fueled by sponsors Molson Canadian, Boston Pizza, and Marketwire, along with support from teams in the National Hockey League, American Hockey League, Canadian Hockey League and the East Coast Hockey League, and has relied solely on social media networks such as Twitter, Facebook, and Youtube to promote the event.
How the NFL Labor Negotiations Impacts Your Sports Career
(This is a guest article by Jason Kobeda) No matter what sport you’re aspiring to work in, it’s time to focus one eye on the business developments brewing in the National Football League. The policies and court proceedings currently under review have the ability to influence sports business as a whole and more importantly, thousands…