Top Menu

Tag Archives | ben roethlisberger

Marketing at the Concession Stand

Athletes love to eat, right? I wrote a  on Hot Dogs so I am truly honored and excited to write an article on the marketing of athletes at concession stands and the possibilities that sports brands have to now combine their lovable athletes with something they truly would like to market: FOOD! With the Pittsburgh Steelers launching…

Continue Reading 2

Wonderlic Test vs. a Player’s True Potential

At every scouting combine, the Wonderlic Test is given to would-be NFL players. Is this test really just a basic intelligence test and does a players potential depend on the results? 50= highest possible score, superior intelligence 21= average intelligence 14= equivalent to unskilled worker Below 14= moron Let’s take a few quarterback examples from…

Continue Reading 2

5 Proactive PR Tips for Sports Figures

It’s official. Tiger Woods announced on his website that he will begin his comeback from the personal mega-bogey that derailed his professional career for four months. Ben Roethlisberger is still fighting a sexual assault charge, his second such fumble in three years. Four University of Oregon football players have been in trouble with the law…

Continue Reading 6