The Nike ad. Just say those three words this week to a sports fan and it’s pretty much understood they’re talking about the Tiger Woods ad for the shoe and apparel company that debuted on SportsCenter and GolfChannel.
The social mediasphere immediately began to weigh in on its value or misplacement. By Thursday, I believe that at least 50% of my Twitter stream, sports and non-sports people alike mentioned something about the ad. That’s a boatload of tweets on one subject, and something I don’t think I’ve ever seen.
About Gail Sideman
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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