This week, the social media marketing, strategy and analysis company WePlay released “NBA in the UK: Challenges, Opportunities and Social Media ROI” which is available as a free download from the company’s website, WePlay.co. The report takes an in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organization faces ahead of…
Tag Archives | Atlanta Hawks
Atlanta Hawks Could Make Sports History
After being ousted by the Indiana Pacers in round one of the NBA playoffs earlier this month, the Atlanta Hawks decided they needed an upgrade over coach Larry Drew. GM Danny Ferry and the Hawks are targeting coaches with NBA experience such as Stan Van Gundy and Nate McMillan, but they may go outside of…
Sports Marketing + Charity + Brands = Community ROI
(This is a guest article by Cord Pereira) “On behalf of the Atlanta Hawks, I’d like to thank our ownership group for recognizing that for every dollar we give away, we get three in return!”‘ These were the honest words of an Atlanta Hawks spokesperson during an acceptance speech when the organization received the “Pro Team Community…