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LeBron James Shares New Image Through Nike Ad

Before you read further, watch Nike’s latest commercial, “Rise,” featuring LeBron James.

The Background

Since most of you already know the story, I’ll make this as quick as I can. Feel free to skip through if you know the background. The last four or five months have been interesting for the King. After seven years in Cleveland and no championship rings, LeBron James decided it was time to leave.

In a prime time ESPN event called The Decision, LeBron announced to the world that he would be “taking [his] talents to South Beach” to play for the Miami Heat. Cavs fans were furious, their hometown hero (LBJ is from Akron, Ohio) was leaving them, having never delivered the championship he promised.

Basketball fans from all over were upset as well, mainly with how LeBron decided to handle the announcement. Even though the money raised during the show was then donated to the Boys & Girls Club of America, most thought it was a pretentious and selfish way to announce his decision.

Throughout the offseason, LeBron has come under a lot of fire. He’s been called out for quitting on his team in the playoffs, for leaving Cleveland, for The Decision. Dan Gilbert, the Cavs’ owner, publicized a nasty letter about LeBron.

Recently, LBJ came out and said he thought that all of the backlash from The Decision was partially a race issue, and that if he were of a different skin color, none of this would have been a big deal. Also, in the past few weeks, LeBron has retweeted several hateful and derogatory tweets, examples of messages he says he receives every day.

In the end, LeBron’s image has changed from a beloved NBA superstar, a hometown hero, and possibly the one-day greatest basketball player of all time to the biggest villain in the league (yes, above Kobe, he’s going to get booed everywhere he goes), a selfish superstar who betrayed his city for more money (smaller contract, bigger endorsements), more fame, and an easier championship ring.

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Interview with NHL Sports Agent Scott Norton on Social Media, Twitter Campaigns

Sports agent Scott Norton represents some of the top players and prospects in the National Hockey League today including current Los Angeles Kings captain and 2010 U.S. Olympian Dustin Brown.

While Scott is used to his clients making headlines with their on-ice play, Norton made headlines of his own for a charity campaign that he started on Twitter called ‘Make My Day Mondays’.

I recently got to chat with Scott one on one about the movement he started, why he joined Twitter and what he sees as the future of social media use in the sports industry. Here is what he had to say:

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3 Reasons Athletes Should Use Social Media

Last week Antonio Ramirez wrote in from Mexico to ask what the best arguments were for convincing players to participate in a social program. It’s a great question, and in Antonio’s case, for a great cause. Childhood obesity is quickly becoming an epidemic in Mexico, particularly surrounding low income areas and schools. And he’s looking…

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