It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium. Additionally, the shirt sponsorship between the two…
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English Premier League club member, Arsenal, and Emirates Airlines recently signed an agreement that would extend the airline’s sports sponsorship of the club’s shirts and stadium. The $239 million sports sponsorship deal gives Emirates five more years on the front of Arsenal’s jersey while the contract will keep Emirates’ name on the Gunners’ stadium through 2028….