Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Read on for more. Sports Technology IBM uses analytics to…
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Tag Archives | Andy Murray
The Top News In #Sportsbiz – 09.09.13 – 09.16.13
Written by Josh Hoffert in Sportsbiz Weekly Buzz
How to Choose the Right Athlete to Endorse Your Brand
Written by Chris Conway in Sports Sponsorship
A savvy athlete can today command huge endorsement and sponsorship deals. A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50…