Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Â Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Â Read on for more. Sports Technology IBM uses analytics to…
Tag Archives | Andy Murray
How to Choose the Right Athlete to Endorse Your Brand
A savvy athlete can today command huge endorsement and sponsorship deals. A recent article on the BBC spoke of the endorsement riches awaiting British tennis star Andy Murray, despite his recent loss in the Australian Grand Slam final – his third unsuccessful attempt to win a major. In the Sports Illustrated feature on the 50…