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Ivy Sports Symposium 2013 – My Experience

After a wet and chilly walk through Harvard Yard, I finally found Wasserstein Hall and the Ivy Sports Symposium. Thanks to winning a spot as a member of Sports Networker’s Sports Executives Association, I was able to attend the 8th annual Symposium, which was hosted by Harvard this year. It was this awesome Ivy League…

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The Importance of Brand Loyalty

Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?

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