Get Out of a Sports Ticket Sales Slump

by Bill Guertin | February 11th, 2010 | No Comments »

rocketaceSo you’re not having the kind of success you’d like. Your calls are more difficult, you’re not closing as many sales as you’d planned, your manager is supportive but insists on results. Your check isn’t enough to do the things you want to do.

This sports thing wasn’t what you thought it would be. This is way too stressful.  Where’s all that fun and excitement you thought would be coming your way? This is more like…a JOB!

If you’re feeling this way, here are several things to consider:

Look at how you’re spending your time each day. Do you talk a lot with your co-workers about how bad things are?  It’s a natural thing to do, but it’s not doing anything to move you forward. In fact, psychologists say that peer group reinforcement of a particular negative belief can actually hold you back.  Is it worth feeling good for a few moments just to stay where you are?

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8 Ways Agents Should Research Athletes Before They Sign Them

by Darren Heitner | September 28th, 2009 | 7 Comments »

sports agentsSports agents who take any and every athlete who contacts them on their website will not last very long in this industry.  Representing athletes is much like playing the stock market; you have to make a rather large initial investment in order to have a chance to make any significant profit.

You could load up with a bunch of penny stocks that are high risk, do not cost much.  One or two of those athletes break through and you could be generating a solid profit.  On the other hand, you could invest big money into a guy with proven skill and high ratings from scouts.  Unfortunately, the main difference between stocks and athletes is that stocks are not going to leave you mid-investment.  An athlete can.

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An Agents Guide To Athletes

by Darren Heitner | August 27th, 2009 | 3 Comments »

Sports Agent CartoonIn roughly four months, Bob Ruxin and I will be releasing a new book: An Athlete’s Guide to Agents, 5th Edition.  The book will cover everything from NCAA rules and regulations to turning pro early…and it even discusses the agent selection process.  That process is not a one-way street.  The principal is the athlete, who has control over his agent; however, the agent also has to agree to represent the athlete.

Athletes are often asked, “What influenced you to pick the particular agent/agency you chose for contractual and/or marketing representation,” but a question that is rarely asked of an agent is, “Why did you choose to recruit that particular player to be your client?”  Some agents, especially those first starting on their own, do not have the luxury of being picky.  But once an agent has a firm client-base, he is not going to go after twenty players in all fifty states.

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