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Sports Images Take a Beating, Making Effective PR All the More Important

The sports industry has been fraught with public relations challenges the past 10 days. When I began to form this post in my head, the “only” examples were Michael Vick, Brett Favre, Plaxico Burress and Major League Baseball. Today I add to that the National Football League and ESPN. What could be more appropriate for…

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Sports Media PR, Then and Now

As the old Virginia Slims tagline for the Women’s Tennis Tour said  in the 1970s, “WOW!” Oh, wait … that line was, “You’ve come a long way, baby.” The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industry may not know, however,…

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How To Write For The Sports Industry (Video)

Terry Lefton is a killer writer for the SportsBusiness Journal, and I was fortunate enough to meet up him during the Marquis Jet Super Bowl party in Tampa.  He shares some great insights about how difficult it is becoming a writer in the sports industry, but by specializing early you have a much greater chance…

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