About Michael Fitzsimmons

Author Archive | Michael Fitzsimmons

Nine that Shine: World Cup Headlines

By on June 24, 2010 in Sports Marketing

There is a lot of drama on and off the pitch at this year’s World Cup, and the following nine stories are some that have managed to make the headlines so far. France’s Saga How do you go from last World Cup’s runner-up to failing to win a game in this one? Ask France, whoRead more →

Read full story • Comments { 1 }

Top 10 Most Followed Sports Teams on Twitter

By on May 27, 2010 in Social Media in Sports

It’s no surprise that sports teams all over the world are realizing the power of 140 characters or less. Twitter allows organizations to keep their fan base updated on events, stories, and up to the minute scoring, which has resulted in a growth of the number of followers for certain teams. Teams in major sports marketsRead more →

Read full story • Comments { 7 }