With all of the hype surrounding around Ian Thorpe’s comeback, you might have missed the latest announcement of another former Australian ‘super-fish’ Michael Klim returning to the Aussie swim team for London. At 33, he is a three-time Olympian who started his own range of skincare products after announcing his retirement in 2007 (when he…
Claire Kelly
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How to Damage a Brand Off the Field
Across the world we have recently had a lot of elite athletes making silly mistakes via social media platforms. Much to my dismay, some of Australia’s best athletes have been involved, with a few tweeting derogatory comments about others or distributing blatantly sexist videos on the net. A recent scandal involving some of the AFL’s…