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The Top News In #Sportsbiz – 02.25.13 – 03.04.13

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Sports Business

Adidas Unveils Wild Designs on New College Basketball Uniforms

Adidas shook up the college basketball world on Thursday, unveiling new eye-catching uniforms that will be worn by six teams in postseason play.


UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati will wear brightly colored jerseys and shorts with a camouflage pattern.

The designs for UCLA, Baylor and Louisville include sleeves that are similar to the ones worn by the Golden State Warriors on February 22. The Warriors’ jerseys were the first time sleeves had been a part of a team’s uniform in NBA history.

The reaction around social media was mostly negative, as it appears as if Adidas’ attempt to make some noise in college basketball had backfired. While alternate uniforms have become “big business,” in sports, these latest designs do not seem popular among fans.

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Sports Networking

Social Bowling App Set to Debut at Reno Event

A social app created by Sports Challenge Network will make its debut at two major bowling tournaments; the 2013 U.S. Bowling Congress (USBC) Openbilde Championships and the 2013 Women’s Open Championships. The app will allow users to track games by each frame and stay up-to-date with tournament scores, statistics and standings.

The main feature however is a feature where users will be able to virtually compete against each other. The game, called the “90 Frame X Game,” allows bowlers who get strikes in designated frames during a series of tournaments to earn points. Those points can be used to win cash prizes.

“Xbowling allows any bowler to connect from anywhere in the world and bowl together in real-time through their mobile devices,” said Tim Minard, Sports Challenge Network CEO. “It actually breaks through the space and time limitations of having to be in the same location to play.”

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Sports Marketing

NASCAR Completes Hispanic Marketing Effort

Friday marked a historic night for NASCAR, as the Mexico Toyota Series made its first appearance in the United States at the Phoenix International urlSpeedway. The event completed a full circle for NASCAR that began in 2005 when the NASCAR Nationwide Series made its first appearance in Mexico.

The race featured some of the top drivers from Mexico in a 75-lap race broken into two separate segments of 50 and 25 laps, something that American stock car racing fans aren’t used to seeing. NASCAR events in the United States are held in a single segment with no breaks.

Stock car racing in Mexico had started mainly on road courses. Today, all the races run in Mexico are held on oval courses, with the exception of one road course. The NTMSx is the most popular form of motorsports in Mexico.

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Sports Sponsorship

StubHub to Replace Home Depot as Carson Sports Venue Sponsor

Beginning in June, the Home Depot Center will become StubHub Center. The 125-acre sports complex in Carson, Calif. is a multi-use sports venue imgrescurrently home to two MLS teams, and is owned by the entertainment company AEG.

The details of the new sponsorship, including duration and financial numbers, were not revealed. Home Depot paid $70 million for its 10-year sponsorship of the sports complex.

For StubHub, an online ticket marketplace formed in 2000, the sponsorship marks the first time the company’s name will be used on a public venue. The move is a strategic one by StubHub in order to build relationships with teams playing in one of the most popular sports in the world. The company has been aggressively looking at soccer in order to expand internationally.

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Sports Sales

Purdue Football Coach Blames Firing on Ticket Sales

Purdue football head coach Danny Hope, who was fired by the team in January, blames his firing on poor ticket sales. Hope, who led the Boilermakersimgres-1 to the Heart of Dallas Bowl, was fired the day after an embarrassing 58-14 loss to Oklahoma State. Last week, Hope spoke out about the firing for the first time publicly.

“It came down to ticket sales,” Hope told WLFI, a television station in West Lafayette, Ind. “But ticket sales have been dropping here since 2000. It’s not all about what happens just behind the whistle. You have to have some accountability behind the necktie as well.”

Hope would go on to say that he was very angry about the decision to fire him, and believed it wasn’t handled in the proper manner. He called the decision unprofessional, and said he didn’t need to elaborate on that. In Hope’s four seasons at Purdue, the Boilermakers went 22-27. In 2012, the Boilermakers had to beat Iowa, Illinois and Indiana just to become bowl eligible. Those opponents posted a combined 10-26 record in 2012.

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Sports Social Media

Lakers are Most Followed Team on Twitter, Arizona Cardinals Least Followed

In a recent report from the Wall Street Journal, North American professional sports teams were ranked based on Twitter followers. The Los Angeles imgres-2
Lakers have the most followers in all of the four major sports (2.8 million), while the Arizona Cardinals have the least with 44,245 followers.

The Phoenix area has struggled in social media, with the Diamondbacks, Cardinals and Coyotes rank in the bottom three in their leagues when it comes to number of followers. The Suns meanwhile, rank 16th in the NBA with 161,000 followers.

At the top of the list in each sport with the most followers is the New York Yankees (MLB, 822,000), the Lakers, the New England Patriots (NFL, 556,000), and the Montreal Canadians (NHL, 369,000).

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Sports Media 

NESN Will Share Broadcasts With Other Regional Networks

The Boston Red Sox are using spring training to test out a new experiment in the broadcast booth. Red Sox announcer Don Orsillo and Pittsburgh Pirates imgres-3announcer Tim Neverett will rotate on the call every few innings. Analysts Jerry Remy and Bob Walk, a former Pirates pitcher, will share the booth for all nine innings.

The Red Sox tried this new experiment on Friday, the first of five times this spring that NESN will partner with a regional network. The Red Sox will partner with the Pirates and Root Sports again on March 23, as well as three times (March 8, 15, and 28) with the Minnesota Twins.

NESN spokesman Gary Roy said the reason for the split broadcast is to try to avoid the occasional monotony that comes with spring training. Roy said that having two analysts in the booth can offer insight on some of the players from the opposing team.

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Sports Jobs

Florida State Hires Time Brewster as Tight Ends Coach

The Florida State Seminoles completed filling out their 2013 coaching staff last week, hiring former Minnesota head coach Tim Brewster as tight ends imgres-4coach. Brewster served as Minnesota’s head coach from 2007-10 before serving as the wide receivers coach for Mississippi State last season.

During Brewster’s time at Minnesota, the Gophers made back-to-back appearances in the Insight Bowl. Brewster spent 18 seasons coaching tight ends in both the NFL and college football. The Seminoles lost seven coaches this offseason, most recently losing tight ends coach Billy Napier to Alabama. Just two months ago, Napier had been hired to the Seminoles’ staff.

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Sports Technology

Fourth Goal-Line Technology Approved by FIFA

On Friday, FIFA approved and granted a license for a fourth goal-line technology. The new technology is called GoalControl 4D. The German-producedimgres-5 technology uses 14-high speed cameras placed around the field and directed at both goals to determine whether the ball crossed into the net or not.

“When the ball has completely crossed the line, the central analysis unit sends an encrypted signal to the referee’s watch in less than a second,” said FIFA in a statement.” GoalControl 4D can be used with both standard goalposts and balls.”

Last year, FIFA approved the use of goal-line technology after controversial calls where teams were disallowed legitimate goals because the referees did not believe the ball had crossed the goal-line. UEFA, European soccer’s governing body, has yet to approve the use of goal-line technology.

All four systems will be used at this year’s Confederations Cup, as well as the 2014 World Cup in Brazil. Goal-line technology was introduced during last year’s World Club Cup in Japan. It marked the first time goal-line technology had been used in a professional match.

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