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PGA misses PR Opportunity with Fans

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A couple of weeks ago I was faced with a challenge unlike anything I’d experienced in the last few years while attending the Professional Golf Association’s premier event – the PGA Championship — at the beautiful Whistling Straights golf course in Kohler, Wis. I went to the tourney as a fan, not as a member of the media, which limited my communication throughout the day.

According to PGA rules, I was not allowed to bring a phone or mobile device of any kind (which in my case, are one in the same) into the venue.  I could deal with having to silence my phone, but to be removed from social media and email was trying for someone who depends on those tools to run and monitor a publicity business.

After all, I was pretty excited about the prospects of how I could monitor other holes from my iPhone – the PGA touted its apps like few other organizations do. But they weren’t app-licable to me. I was there.

As it turns out, it was a Friday in August and people who may have contacted me were either at the beach or cutting their days short so correspondence wasn’t crucial. There’s always that “what if” though, and I was nervous that the biggest opportunity of my career might come across in a tweet while I was incommunicado.

Alas, all remained calm on the social media front.
It still made me think – how could the PGA bring its fans closer to the experience? After all, it had a most scenic, anticipated major, thousands of people who would want to post thoughts about it and share photos, but were unable to tap a key. Requiring silenced phones is the most obvious answer, but what about concerns regarding camera shutters or email tone alerts? Can mobile devices be regulated at a golf tournament much like the FAA mandates that all of your electronic toys be turned off during taxi, takeoff and landing?

While that question remained swirling my head, I did take to the pen and paper (security allowed me to keep those) during the tournament so I could share what I wish I could have via Twitter and other outlets. So, imagine if you will, a meticulously landscaped golf course surrounded by thousands of bunkers and tall grass with the soothing sites of Lake Michigan in the background…

Things I would have tweeted from the PGA Championship:

• Fog delayed play for a second day and we’re awaiting end of 1st, beginning of 2nd rounds. Sun starts to break through about 11:30 a.m.

• Magnificently beautiful hilly landscape as second round begins on the 10th tee.

• {Twitpic} Wis Governor Jim Doyle passes and takes a spot next to us as he assimilates among the crowd. He hits all the big events.

• Getting steamy – temps in the 80s with lots of humidity. People around us are getting smelly (we used extra-strength deodorant).

• We hear rumors that 1st round is now complete (carried over from Thurs) but w/ no mobile device, we don’t know who finished where.

• {Twitpic} Guy with Miller Lite bottle in his back pocket. Only in Wisconsin!

• Mickelson with drive in the mega-rough. Comes up with predictably placed ball a foot from tee. He does that well.

• {Twitpic} Lefty in peach shirt. Always kind to the galleries, or as they say at The Master’s, patrons.

• 11 is an amazing hole. We stood over the tee box. One bad slip and we would have been in play.

• Breathtaking view off 16th tee overlooking Lake Michigan.

• Sure wish I had my camera. Standing below hills looking up looks like the old Coke commercial from 15 looking north. A major stream of people.

• Tiger’s shot on 2 lands about a foot from us in a bunker. Where is my camera, again?

• Tiger from the bunker: yells “ball right… shit!”

Some golf purists may say that my not having a camera was a good thing.  Tiger Woods might say the same for the predetermined number of press that’s allowed to follow him inside the ropes. The millisecond after his club hits a ball, shutters sound in progression.

Something makes me think that fans could be able to bring their mobile devices with them to a major. They could their experiences as we do when we watch an event on television or from other venues, and better include fans old and new to the experience. My bet is that the subsequent sagging television ratings would have been higher if people read tweets like others and mine.

What do you think? Should the PGA allow fans to bring their mobile devices into a tournament so that they may share their experiences?

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Image by golf_pictures

Image by williamhook

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