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Sky Sports Partners With Twitter And Grabyo To Give Fans Live UEFA Clips

Sky Sports has stepped up their social media game through a partnership with Twitter.  As we have seen, Twitter has been running wild with the idea of creating a social TV world. In what is dubbed as “Twitter Amplify”, a few of the social site’s media partners include MLB.com, the PGA Tour, and recently the…

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Social Media Shakes up Key Sports Events in 2011

This blog is fully dedicated to covering the shift in consumption of sport (and therefore the way athletes, sports organizations, and sponsors choose to interact with their audiences). Globalization, digitalization, and individualization are changing our lives – and they’re doing it fast! The shift towards global – social – sports consumption is no longer ‘a…

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