U.S. Open

What is the Sport Capital of the World?

by |January 26th, 2011

A quick google search provides one very clear answer for ‘Sport Capital of the world’ as the top 5 search results all point to one place: Melbourne, Australia.

Really?!

Melbourne’s sporting credentials include the 1956 Melbourne Summer Olympics, Grand Slam tennis and Formula One Grand Prix. Granted, this is an okay list, but does this list really justify the, rather bold claim to ‘Sport Capital of the World’?

The Criteria and the Nominations

If there were an official title to give away, what would be the criteria you would measure the nominees against? The Sport Capital of the World should have:

My nominations for the title are (in alphabetical order): [click to continue…]

About Thomas van Schaik

Thomas studied Communications in Amsterdam and has been working in international sports for over 15 years. He started his professional career at the Amsterdam Admirals in the NFL Europe and moved to Dutch professional soccer champions PSV Eindhoven in 1997. In 2001 he moved to Southern Germany to join Adidas. He's filled a variety of roles with the sporting goods brand, including 'Head of Global PR'. In 2011 he moved into the role of Global Brand Director.

Twitter | LinkedIn | More Posts (14)

{ 8 comments }

Read More

Serena Steals the Spotlight for All the Wrong Reasons

by |September 22nd, 2009

Will public relations help dig professional tennis star out of controversy?

Two weeks later, and people are still talking about the Serena Slam on a U.S. Open linesperson. I spoke to a friend today who just got off the tennis court and described a controversial call. She said not to worry – that she didn’t “Go Serena.”

There have been several public outbursts by public people in recent weeks and each time, many of the stories were passed along with reference to Serena.

The Serena about which I write is three-time U.S. Open champion, Serena Williams, whose semifinal match at this year’s event (which she lost to unseeded Kim Clijsters) can be summed up in four letters. [click to continue…]

About Gail Sideman

Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.

Web | More Posts (39)

{ 3 comments }

Read More