TwitVid

As some of you may know I’m a huge basketball fan and I live in the UK. A few years ago this meant following the NBA could be difficult at times. It often resulted in struggling to stay awake at work or school after staying up until 4 a.m. the previous night to watch a game.

The explosion of social media has made it so much easier to keep up with what’s going on not just in the NBA but across the world of sports. It has also given fans unparalleled access to their favorite teams and athletes. Personally, I feel there has never been a better time to be a sports fan. Here are some of my best reasons why:

Behind the scenes access: At no time in the past have fans had such insight into what goes on behind the scenes. This was really highlighted at the recent NBA All-Star weekend where many players were sharing behind the scenes videos and images on their Facebook and Twitter accounts.

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About Ash Read

Ash is the co-founder of FundSport.com a grassroots sports community providing sports clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport including sponsorship, fundraising, the Internet, social media, club management, PR and marketing. As well as being passionate about the development of grassroots sport Ash also has a keen involvement in the sports social media industry. You can follow Ash on Twitter at @ashread14

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72% Of Advertisers See More Digital Spending In 2010

By Erik Sass

A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year.
Along with the good news for digital media, the survey (which focused on executives from companies headquartered in the Western U.S.) delivered some bad news for traditional: 86% of the respondents say they expect their spending on traditional media — including broadcast TV and radio and print newspapers and magazines — to remain even (45.7%) or decline (40.3%) in 2010.
But despite all the negative publicity, it’s worth noting that print still garners the lion’s share of media spending, with 47% of those surveyed saying print is their single biggest media investment.

(www.mediapost.com)

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About Ben Sturner

Ben Sturner is the Founder and CEO of Leverage Agency, one of the most respected, innovative, resourceful and ambitious sports and entertainment branding sponsorship agencies on Madison Avenue. Sturner has taken his multi-million dollar business from a small start-up in his New York City apartment to a premiere agency that has secured deals for clients including: Jimmy Kimmel Live, AVP Pro Beach Volleyball, KFC, Gillette, Progressive Insurance, Southwest Airlines, Reebok, Comcast, Anheuser Busch, Fremantle Media, Mark Burnett Productions and NBC’s Prime Time Celebrity Apprentice, Reveille, Radical Media, as well as other top-tier brands. Ben has been named NYC Entrepreneur of the month in TrueNYC.com and has been interviewed and featured on ESPN, NBC, CNBC, USA TODAY and WALL STREET JOURNAL as an expert in sports and entertainment sponsorship.

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