Buffalo Bills receiver, Terrell Owens, went into a postgame press conference after his team was defeated by the New Orleans Saints because it was mandated by the National Football League that he do so. (He also went catchless for zero yards and touchdowns for the first time in 185 games.)
{The following is the background and essentially a lesson in PR 101.}
Based on past performances, media expected Owens to provide enough provocative commentary to write their stories for them. They knew from experience what kind of questions that could set him off. So they poked; they prodded and reconfigured questions to get him to say something that would make for a sensational headline.
