As the old Virginia Slims tagline for the Women’s Tennis Tour said in the 1970s, “WOW!” Oh, wait … that line was,
“You’ve come a long way, baby.”
The way publicists communicate with sports editors and reporters has changed along with the rest of the media world. What people on the outside of the industry may not know, however, are that the details that were carried out with physical and cerebral strength years ago, are today, combined with professionals’ organizational and technical abilities.
But I digress…
I venture to say that the most visual change among sports publicists and media are in the way each look. Sports were once all about the guys…the good ol’ boys…reporters chain-smoked or fashioned cigars hanging out of the corners of their mouths. Along came Title IX , which brought more women to the playing field. At the same time, press row began to show its feminine side.
While the majority of sports executives remain male, the overall composition today, is mixed. Issues from locker room access to who is allowed to play, put a spotlight on society’s shift as more women delayed marriage and took jobs outside their homes. [click to continue…]
About Gail Sideman
Twenty years of public relations experience, including 10 in NCAA Division I sports information during which she received national awards for her work, have helped Gail Sideman emerge as a nationally-respected publicity professional in sports, social media and publishing. She is also a veteran support staffer of sports television crews for events that include the NFL, NBA, MLB, NCAA regular and postseason and others. You may learn more information about Sideman's business at www.publiside.com or follow her at www.twitter.com/PUBLISIDE and www.facebook.com/gail.sideman.
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